The Walt Disney Co. said Monday it has agreed to provide short-form videos from its ABC and ESPN television properties to run on Google Inc.'s YouTube under an ad-revenue sharing arrangement.
Disney has yet to announce a deal with YouTube to share full episodes of such programs as "Lost" or "Desperate Housewives," despite the shows being available in full on ABC.com and sites such as Comcast Corp.'s Fancast or Time Warner Inc.'s AOL.
"This deal provides us with the opportunity to reach a broader online audience, to experiment with different monetization models and to extend the reach of our advertisers," said Anne Sweeney, …
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